Spoiler Alert: It’s sooner than you think!
You’ve been rocking your business for a while now, but when was the last time you actually looked at your website? Like really looked at it? For many entrepreneurs, their website was a DIY passion project in the early days of their business. Especially if you came up in the MySpace era, you know how to do a little DIY. But as your brand grows, your website should grow with it—and with growth, comes updates!
An outdated or clunky website can cost you customers, hurt your credibility, and make you feel disconnected from the amazing business you’ve built. If you’ve been wondering whether it’s time for an upgrade, you’re in the right place. In this post, we’ll explore the signs your website might be holding you back and how a refresh can transform your business.
The Cost of an Outdated Website
Let’s be real: first impressions matter, and for most of your potential customers, your website is the first thing they’ll see. Even if you have a brick and mortar business, your digital presence can often be seen first.
An outdated website doesn’t just look bad; it can actively slow your business down by:
- Driving visitors away: Slow load times, clunky navigation, or unresponsive design can frustrate users, sending them straight to your competitors. Think about the last time you pulled up a website and the formatting looked off, or the buttons didn’t work. You immediately left that business and went to the next site on your list.
- Hurting your credibility: If your website doesn’t reflect your current brand or offerings, customers might assume you’re not the right fit for them. We know that as our business grows sometimes our ideal customer profile changes. So if your website doesn’t give clarity to who you are serving, then your current ideal customer can’t find you.
- Missing key opportunities: Modern websites offer tools like online booking, e-commerce, and lead capture forms that can skyrocket your conversions. This is not to say that you have to have a million embeds and apps on your site. This just means you want to have the best tools that will amplify both your business productivity and user experience.
All of the above make us business owners cringe at the simple thought of them happening. Think of all that potential revenue…just poof, gone! 💸
If your website isn’t doing its job, it’s costing you money—so it might be time for a change.
5 Signs It’s Time to Upgrade Your Website
Still not sure if your website needs a refresh? Here are five signs:
- Your design feels outdated.
If your site still has that 2015 vibe, it’s time to bring it into the modern era. A sleek, updated design shows your customers you’re on top of your game. When you dive into Pinterest, what are the designs you’re seeing for other businesses in your industry? What are the major trends? Just like with all marketing and technology– things change! You want to make sure your website keeps up with those changes. - It’s not mobile-friendly.
Over half of web traffic comes from mobile devices. If your site isn’t responsive, you’re likely losing visitors who can’t navigate your pages easily on their phones. Even if you find that your ideal customer tends to purchase from their laptop, they are more likely to check your website out on mobile as well. Based on market trends, it seems that buyers are more informed and take longer to make purchases than ever before. So giving your ideal customers great experiences on multiple screens is crucial to capture and keep their attention in the buyer journey. - You struggle to update it.
Does updating your website feel like a tech nightmare? You know when you write out your to-do list and you have a task that just doesn’t seem to get done, there’s never enough time in the day? You roll your eyes every time you see it. If updating your website is that task, it’s time! Modern platforms like Showit make it easy to keep your site fresh without the headaches. Gone are the days where you have to struggle to make a simple change to your site! - Your site isn’t converting visitors.
If people are visiting but not taking action—whether that’s booking, buying, or signing up—it’s time to optimize your site for conversions. Think about the User Journey! Does your site make it easy for them to know, like, and trust you? Does it make it easy for them to purchase when they visit your site? - You’re embarrassed to share it.
This is the biggest red flag 🚩 🚩 🚩. If you hesitate to send potential customers to your website, it’s time for an upgrade that makes you proud. Although social media platforms are common for people to share, your website is MADE for conversions. So if you want to share a link that will bring you revenue, you should share your website!
What an Upgraded Website Can Do for You
A professionally designed website is more than just pretty—it’s a powerful business tool that works for you 24/7. Everyone likes to make money in their sleep, right? Here’s how an upgrade can transform your business:
- Enhance user experience (UX).
This is the foundation of a website, what makes a website actually work for you. Easy navigation, clear CTAs, and intuitive design keep visitors engaged and guide them to take action. A great website is a site with great UX. - Boost credibility and professionalism.
A polished website shows clients you’re serious about your business, which builds trust and makes them more likely to book or buy. Even if your business is more on the casual, fun side, your cohesive branding and intuitive design on your website can bring ideal customers into your world and let them know they’re in the right place. - Streamline functionality.
Modern websites integrate with booking systems, email marketing tools, and e-commerce platforms to save you time and boost efficiency. Because TIME IS MONEY! - Increase conversions.
The ultimate goal. With strategic design, your site can turn visitors into customers faster—whether booking your services or purchasing products.
If you’re a busy entrepreneur, you don’t have time for a lengthy redesign. That’s why I offer a Website in a Day service, where we’ll create a stunning, functional website that works as hard as you do—all in just one day!
Why Wait? Let’s Make It Happen!
Your website is your business’s digital home. If it’s not aligned with your goals, branding, or making your life easier, it’s time for a change! Upgrading your website doesn’t have to be stressful or time-consuming. Whether you need a complete refresh or a stunning template to get started, I’ve got you covered 👇🏾
Ready to take the leap?
- Explore my Website in a Day service to create a custom site in record time.
- Looking for something more plug-and-play? Check out my website templates for an instant upgrade.
Your dream website is closer than you think. Let’s make it happen! ✨
Dec 9, 2024